| Bracco and Restoration |
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Bracco's restoration activities focus on architectural and environmental assets of interest to the community. Examples include the fountains restored under the "Fontanevive" project in Genoa, Rome, Naples and Palermo; the Neapolitan Hall in Palazzo Serbelloni, which houses the Circolo della Stampa, and the Guastalla Gardens in Milan; Palazzo Borromeo Arese and its Italian garden in Cesano Maderno (Milan); the reclamation of the disused industrial sites in Ceriano Laghetto (Milan) and Torviscosa (Udine). The Fontanevive Project, organized in cooperation with Italia Nostra, was an important Bracco initiative for the renovation of a group of monuments of particular interest in a number of Italian cities. The wide-ranging project involved engineers, craftsmen and artists. The first restorations took place in Genoa, on the fountain in Piazza Marsala and the nymphaeum in Via Luccoli, and in Varese, with the renovation of the fountains at Villa Panza in Biumo (owned by the FAI, Fondo per l'Ambiente Italiano, the Italian equivalent of the National Trust). In 2000 the project moved to Naples with the restoration of the Sellaria Fountain in Piazzetta Grande Archivio. In 2001, it focused on Rome, specifically the Conche Fountain and the Abbeveratoio fountains in Via Flaminia. In 2002, the fountain in the tropical garden of Palermo's Villa Trabia was restored. Bracco's involvement in the Fontanevive Project promoted on a national scale the company's traditional commitment in favor of the physical and spiritual well-being of the community in which it operates, consolidating its ties with the territory. Bracco is currently working with the FAI on the conversion into an ornamental pool of the swimming pool designed by Piero Portaluppi at Villa Necchi-Campiglio, in central Milan. |


