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Bracco SpA Corporate Responsibility Cultural Commitment

Detail of the sculture by Alessandro Mendini for the 2007 Premio Impresa e Cultura award won by Bracco for "Art from Inside", a three-year project in partnership with leading international arts bodies.

  
Bracco for Culture Print

As a leading player in diagnostic imaging, the Bracco Group has built an international reputation for its ability to combine technological innovation, divulgatory programs and promotion of Italian arts and culture. For more than twenty years the company has taken an active role as a cultural sponsor, offering a tangible demonstration of the way the arts can be a competitive resource for business.

 

For Bracco "cultural involvement" means establishing a place within society by building strong ties with the communities in which it operates, bringing tradition and innovation together to plan the future and conserving our artistic and environmental heritage for future generations. In other words, man with all his potential capabilities and needs is the focus of attention.

The Group's interests and investments cover a broad range of sectors: music (classical and opera), art (painting and photography), restoration of monuments.

An important acknowledgment of the company's activities in promoting culture came in 2007, when Bracco was awarded the outright First Prize of the Premio Impresa e Cultura award for its "Art from Inside" project.

Organized over the three years 2004-2006 in partnership with leading international art institutes, the project illustrated the company's core business – 'Life from inside' – in a cultural register, applying the cutting-edge medical diagnostic technologies developed by Bracco to "look inside"and give the public a new perspective on a series of Italian masterpieces.

The project produced three major exhibitions: "From Filippo Lippi to Piero della Francesca: Fra Carnevale and the Making of a Renaissance Master", Brera Gallery, Milan (2004-2005) and the Metropolitan Museum of Art, New York (2005); "Visions of Science" with the works of Felice Frankel shown in Italy: Genoa, Ferrara, Rome, Naples, Perugia, Milan (2004-2005) and the USA: New York, Minneapolis, Chicago (2006); and "Bellini, Giorgione, Titian and the Renaissance of Venetian Painting", National Gallery of Art in Washington and the Kunsthistorisches Museum in Vienna (2006).