Bracco innovation to improve the quality of life
Individuals at the heart of the focus on the synergy of common goals
Determination to establish excellence as a standard
Commitment in interpreting the needs of the community
Respect for the environment and sustainable growth

"Social responsibility" has always been a strand of the Bracco genetic code, an entrepreneurial vision where attention to employees and the community, care for the environment, and innovation are an integral part of the Bracco business and, before that, the foundation of its corporate culture. Social responsibility belongs to the system of values Bracco has always upheld and fostered as the cornerstone of its corporate approach and business philosophy.

The sense of responsibility that distinguishes Bracco's eighty years of activity has grown as the company has cultivated the ability to identify and interpret the needs of society and the community, in order to interact with people and the establishment and create a bridge between the company and the world outside. Social responsibility is part of the system of values Bracco has always advocated as a player in healthcare, where the individual is the priority.

Through constant reference to the values of human life, Bracco has built a successful enterprise within a framework of development and social wellbeing that informs its interest for the community as a whole as well as for its own internal community. Over the years, Bracco has sought constantly to stand at its employees’ sides with services designed to make life easier in and outside the workplace, helping people balance family and work.

Bracco also wants to be a "good citizen" in all the communities in which it works, all over the world. Accordingly, it supports programs and initiatives for culture and the arts, the environment, education for young people, solidarity.

In this light, "A culture of commitment, the commitment of culture" is no mere slogan, but a fully formed action program.