Among Pharma firms in Italy Bracco ranks second in terms of reputation and first among its italian peers

Milan, Italy , 07/30/2019

The Reputation Institute has presented the 2019 edition of Pharma RepTrak®, the survey offering a snapshot of the reputation of companies operating in the pharmaceutical sector in Italy. The survey - based on criteria such as size, name recognition and global reach – singled out 15 Reputation Leaders in the pharmaceutical industry in Italy in 2019. The Bracco Group ranks second in this panel, but tops the charts among its Italian peers.

A result that rewards the positive trend of the company, but also the communication initiatives put in place starting from the celebrations of 90° anniversary of the Group: from the project “We are Bracco” on LinkedIn, to the exhibition “The Beauty of Imaging” in Milan and Naples; from the volume and the exhibition “Bracco is Culture”, to the many social, cultural and scientific projects of Fondazione Bracco.

RepTrak® model measures the emotional bond between stakeholders and companies, today recognized gold standard for measuring the corporate reputation with a database that contains at least 8 million data about 7,000 companies worldwide. Highlighting their perception of seven rational dimensions that are key to gauging a company's reputation: products/services, innovation, work environment, governance, social and environmental responsibility, leadership and performance.

An "excellent" reputation, which has a positive impact on the company image and business, is represented by an overall RepTrak® score of 80 points or more, a score of 70-79 is considered "strong", 60-69 is "average" and 40-59 is "weak".

The aim of the pharmaceutical sector has always been to increasingly engage with public opinion and with its many and varied stakeholders, and raise the level of discourse on compelling issues such as transparency, environmental sustainability, social commitment, and the workplace. Overall the survey shows that in 2019, public perception towards Pharma in Italy companies improved by 1.5 points compared to last year.

Among pharma firms in Italy Bracco ranks second in terms of reputation
Bracco WorldWide

Bracco WorldWide

The Bracco Group, through its subsidiary Bracco Imaging operates throughout the world both directly or indirectly.

Bracco WorldWide

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Bracco Group History

Our History

The Bracco Group exists since 1927, when Elio Bracco founded the Italian E. Merck company branch.

Bracco Group History

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Bracco Group structure

Structure

The Bracco Group operates through its three business units.

Bracco Group structure

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