“The Beauty of Imaging”: Best Cultural Event of 2017

At the 14^th Bea Italia Awards, the Italian festival recognizing excellence in Events and Live Communication, where 132 projects by the best Italian companies were presented for consideration, “The Beauty of Imaging” won the award for Best Cultural Event of 2017.

The exhibit, organized and created by Feelrouge and Bracco to celebrate the Group’s 90^th anniversary, aimed to make the complex field of diagnostic imaging accessible to the public, turning it into an enjoyable and intriguing experience thanks to an exciting and engaging presentation. What impressed the jury was its original idea: “The exhibition, which featured events and possibilities for interaction, encouraged the visitor to explore the world of diagnostic imaging, making it near and comprehensible, transforming it into a fascinating world of scientific works of pop art.” In fact, “The Beauty of Imaging” exhibit at the Milan Triennale Museum last June recorded an extraordinary number of visitors, many of whom were young people.

The closing awards ceremony was held on October 5^th at the Superstudio Più in Milan following a two-day festival with many events and initiatives.

The purpose of the annual Best Event Awards, and of Bea, is to recognize the event as an innovative form of communication, fully integrated within a company’s communication strategy. As is tradition, the winners of the various awards were decided by an esteemed jury of 45 members, composed of managers from the main companies investing in events and communication.