Bracco celebrates 80 Years of Cebion

12/22/2014

“The story of Vitamin C is fully intertwined with the history of the Bracco Group and, especially, with the intrepidness, both personal and professional, of my father Fulvio,” said Diana Bracco during a science convention organized in Milan to celebrate 80 years of Cebion, amid Confindustria’s 13th Business Culture Week.

“In fact, on October 1st, 1934 the young Fulvio, recently graduated in Pharmaceutical Chemistry at the University of Pavia, joined the company founded in 1927 by Elio Bracco, an Istrian exile settled in Milan. During his years of study, Fulvio had spent his summer holidays in Germany in an apprentice capacity at Merck in Darmstadt in order to learn the production cycles of a large chemical and pharmaceutical industrial. For Fulvio Bracco, Darmstadt was a fantastic school: it was there that he had the good fortune to witness the birth of Cebion. This was the beginning of the great adventure of Vitamin C in Italy, which thanks to the far-sightedness of my father was being commercially produced by us as far back as 1934. It’s been 80 years but Vitamin C has withstood the test of time, maintaining strong ties with consumers”, concluded Diana Bracco. “It’s not by chance that in celebrating this memorable milestone we chose the slogan Staying faithful to the same principle for 80 years: Vitamin C, uniting past and future.”

Speakers at the convention included Giorgio Cosmacini, Professor of the History of Medicine at the University of Milan, Cesare Sirtori, President of the Italian Society of Nutraceutics – SINut. Also during the event, Bracco Foundation’s ProgettoDiventerò, in collaboration with the National Federation of Young Pharmacists Associations and with the patronage of the Italian Federation of Pharmacists, sponsored five university awards on Vitamin C. The theses will explore the preventative role of Vitamin C supplements, also in combination with other micronutrients. The awards, worth 3,000 euros each, were presented at the Science and Technology Museum, by the President of FOFI, Andrea Mandelli, the Vice President of FENAGIFAR, Mario Pipia and by Gaela Bernini of the Bracco Foundation.

In addition to the science convention to celebrate 80 years of Cebion, Bracco organized two spectacular Italian music benefit concerts, one in Milan with Malika Ayane and one in Rome with Noemi, which drew nearly 5,000 spectators, as well as the production of a limited edition commemorative collection box, created with vintage images from the Bracco Historical Archives. All the videos, images and music can be downloaded from the web site www.concertibracco.it.

Bracco WorldWide

Bracco WorldWide

The Bracco Group, through its subsidiary Bracco Imaging operates throughout the world both directly or indirectly.

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Bracco Group History

Our History

The Bracco Group exists since 1927, when Elio Bracco founded the Italian E. Merck company branch.

Bracco Group History

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Bracco Group structure

Structure

The Bracco Group operates through its three business units.

Bracco Group structure

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