For a plastic-free ocean

Rome, Italy , 06/08/2018

On the occasion of World Oceans Day, Rome is launching an appeal to the world: “HELP the Ocean”, through an art installation by Maria Cristina Finucci which represents the sounding of an alarm against ocean pollution, forcefully and passionately drawing everyone’s attention to this inescapable environmental issue.

The light installation, supported by the Bracco Foundation, is situated on the remains of the Basilica Giulia in the Roman Forum and, from June 9 to July 29, will be visited by millions of tourists and Roman citizens. The work is part of a larger project, begun by the artist in 2013, with the provocative founding of a new federal state – the Garbage Patch State – the second largest “country” in the world with its 16 million square kilometers, which includes the five main “islands” of plastic which have formed in the oceans.

We are proud to support a project of such high importance, both cultural and scientific,” states Diana Bracco, President of the Bracco Foundation. “This extraordinary installation raises the broader public’s awareness of a question - safeguarding the environment - that the Bracco Foundation truly cares about. For our Group, sustainability is an essential value that, whether in strategic decisions or in research activities, holds the same weight as economic variables. We are convinced, in fact, that the only way to do business today is in the responsible and sustainable way.

For a plastic-free ocean
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