The Two Giants from The Beauty of Imaging at the ECR in Vienna

Vienna, Austria , 02/27/2019

The Beauty of Imaging”, exhibition made on the occasion of the ninetieth anniversary of the Bracco Group, arrives in Vienna at the European Congress of Radiology.

The two colossal imaging works, inspired by Botticelli’s “Birth of Venus” and the “Spear-bearer” by Polyclitus, are made up of closely arranged methacrylate sheets in order to evoke imaging techniques. They have been placed in the crowded registration area of the international congress, held from February 27th to March 3rd, under the patronage of SIRM. Two corporate totems bearing the Bracco logo beside the statues describe “The Beauty of Imaging” exhibition, which was visited, at Triennale Museum of Milan and at the Città della Scienza of Naples, by over 55 thousand people.

The Beauty of Imaging - Birth of Venus

The Beauty of Imaging - Spear-bearer

The Two Giants from The Beauty of Imaging at the ECR in Vienna
Bracco WorldWide

Bracco WorldWide

The Bracco Group, through its subsidiary Bracco Imaging operates throughout the world both directly or indirectly.

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Bracco Group History

Our History

The Bracco Group exists since 1927, when Elio Bracco founded the Italian E. Merck company branch.

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Bracco Group structure

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The Bracco Group operates through its three business units.

Bracco Group structure

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