Bracco to be part of the Italian Pavilion at Expo 2020 Dubai

As part of the run-up to the Expo semester starting on 1 October 2021, the Bracco Group’s contribution to the Dubai event will include an installation with a multimedia display celebrating scientific knowledge and discovery, as well as a large reproduction of one of the Riace Bronzes. The installation is intended to raise the awareness of the visiting international public of the importance of Life Sciences and, in particular, illustrate how diagnostic imaging is one of the most significant discoveries in the arena of contemporary medicine.

In view of the opening of the Universal Exposition, the Bracco Group has decided to implement various initiatives. The first was a webinar on 15 December 2020 entitled "#BeyondResearch and Innovation: Bracco at Expo 2020 Dubai" which was attended by, among others, President Diana Bracco, Commissioner Paolo Glisenti and the Italian Ambassador to the United Arab Emirates Nicola Lener (WATCH THE VIDEO).

On February 2, the Bracco Group took part in a global digital initiative promoted by Expo 2020 Dubai dedicated to health and wellness issues. The event brought together experts from all over the world and offered a preview of the meetings that will be held on these topics in many of the over 190 national pavilions during the “Health and Wellness week” of the Universal Exposition. Italy will present a research model and original solutions for health and safety in a scientific diplomacy operation that focuses on innovation, involving companies, universities and research centers from all over the country (WATCH THE VIDEO).

Another important Bracco event held in the run-up to Expo 2020 Dubai was the webinar "#BeyondLifeScience - Research & Innovation in the era of precision medicine" on March 15, 2021. Precision Medicine is a new paradigm for the treatment of patients. Increasingly customized and personalized approaches to individual patients will highlight the specific characteristics of each person in terms of genetics, lifestyle, and their environment. As a result, tailoring the right therapeutic strategy for the right person at the right time, identifying any predisposition to disease and delivering timely and targeted prevention will be made possible. Precision Medicine represents the immediate future and the role of diagnostics in that field is crucial. This is why, today, Bracco is carrying out important programs in precision diagnostics with investments in the development of new products in Nuclear Medicine, Ultrasound and Fluorescence Guided Surgery, as Fulvio Renoldi Bracco, CEO of Bracco Imaging, also highlighted during the opening of the webinar.

As a celebration to mark 100 days until the start of Expo 2020 Dubai, the Bracco Group has opened up two channels on Instagram and Facebook with a view to its participation during the 6 months of the event with its The Beauty of Imaging exhibition on the future of predictive and customised medicine. The Beauty of Imaging has details of a Bracco Foundation project for young people. This is a national call - entitled "Beyond Borders: knowledge unites people" - and the project is in cooperation with the Commissioner's Office for Italy's participation in Expo 2020 Dubai. The call really focuses on the Diventerò (I will become) community, which is filled with talented young people who are also winners of scholarships, bursaries and grants for research projects from the Bracco Foundation.

Each participant is required, based on his or her area of specialisation or educational background with the Foundation, to produce a video message in Italian or English explaining how commitment, studying and creativity play a specific role in overcoming any distance or stereotype. Given we are living in a period of limited interaction, the Foundation is seeking to highlight the fundamental role played by knowledge, which has always united people. Winners who are aged 18 and over will be able to take part in Expo 2020 Dubai, either as part of Bracco Foundation events or during training initiatives organised by the Italy Pavilion. Winners who are not yet 18 will be able to take part digitally in high-profile educational initiatives organised by the Commissioner's Office for Italy's participation in the World Expo.

This project is an example of virtuous public-private cooperation to foreground Italian excellence and the wealth of talented people in the country by giving them the opportunity to engage with some of the major challenges of the present.