
Our stories
Lose yourself in the history, heritage and future of Bracco.

Explore and discover
Grab a coffee, make yourself comfortable and browse hundreds of Bracco stories, documents, photographs and more.
Industry
Article
Bracco’s “The Beauty of Imaging” lands back from Expo Dubai at STEP FuturAbility District, Milan
The multimedia installation explaining the importance of diagnostic imaging is now on display at STEP, to relate the future of radiology and precision medicine.

Heritage
Website
Into the archives
Explore the past of a company that's building the future. Thousands of documents, photographs, technical drawings and advertisements for your browsing pleasure.

Heritage
Website
Equal opportunities since 1927
Here's the story about how Bracco has worked towards redressing the gender imbalance – from the very beginning.

Podcast
Impact of AI in Diagnostic Imaging
Our panel of experts discuss how radiology and precision imaging are among the fields where AI's impact is particularly decisive and promising.

Bracco people
Video
Why our Purpose is the mission of the company
Hear it from Stefania Bollini, Global Product Manager at Bracco.

Industry
Article
Leaders on the Horizon
The Residency Program that champions the next generation of radiology leaders.

Bracco people
Video
What the Bracco Purpose means for me
Interview with our Global Sales Operations Manager, Enrico Licata.

Industry
Article
FDA approves Gadopiclenol injection for the U.S. market
Bracco Announces FDA Approval of Gadopiclenol Injection, a New Macrocyclic High-Relaxivity Gadolinium-Based Contrast Agent which will be commercialized as VUEWAY™ (gadopiclenol) injection and VUEWAY™ (gadopiclenol) Pharmacy Bulk Package by Bracco.

Heritage
Website
Family values: A life's endeavour
Two generations reflected in the mirror: Uncover the entrepreneurial vocation of Fulvio and Diana Bracco.

Podcast
Podcast: Women in radiology
Closing the gender gap and designing inclusive economic recovery, in all fields, is what our society needs. The percentage of women in radiology is increasing in the younger age groups: what is changing?
GUESTS: Elisabetta Trinchero, Nicoletta Gandolfo, Anna Simeone, Michaela Cellina, Regina Beets-Tan
HOST: Gaela Bernini

Heritage
Join us celebrating our new website
We are thrilled to open the doors of our “digital house” created by our people and inhabited by our stories. We live to improve people’s lives by shaping the future of prevention and precision imaging and through the website we provide a clear message of who we are and what we stand for. Moreover, the many photos, stories, podcasts, and more share who the Bracco People are.

Industry
Podcast
Voices from imaging's open frontier
Bracco Imaging podcasts: professional opinions, current trends, future prospects.

Industry
Article
CEUS: Bringing value to diagnostic imaging
Achieving a correct diagnosis allows the physician to choose the most adequate therapy. Learn all about contrast-enhanced ultrasound.

Industry
Article
Bracco joins the UN Global Compact
We are pleased to announce we accepted the invitation by the United Nations Global Compact to join this important initiative — a voluntary leadership platform for the development, implementation and disclosure of responsible business practices.

Podcast
Precision medicine: past, present and future
Diagnostic imaging, genomic and proteomic analyses are only some of the main sectors of research that are focused on fulfilling the ultimate goal of precision medicine: administer the right treatment to the right patient at the right time.
But how is the medical imaging evolving thanks to this ultimate attention to the patient?
Technical innovations, such as in vitro and vivo diagnostics, even if operate in two different onsets, are looking into the human body and retrieving information extremely relevant for the medical decision-making process, helping the evolution of personalised and targeted medicine.
The era of “4P” medicine is already here: unstoppable and unavoidable!

Heritage
Website
Sustainability X Bracco
Learn all about how Bracco is taking care of our planet – and the future generations that will inhabit it.

Industry
Event
Bracco at Jornada Paulista de Radiologia 2023
The JPR event provided a valuable opportunity for radiologists and other professionals involved in the multidisciplinary approach to diagnosis to come together and learn from each other.

Industry
Event
We unlocked the invisible together at ECR2023
Your presence at ECR2023 was a huge success and we thank you for your invaluable input. Your dedication to providing valuable insights, creative solutions, and thought-provoking discussions helped to make this event a success.
We look forward to seeing what the future holds for us all as we continue our journey together. As always, thank you for your continued support of Bracco and our mission to unlock the invisible.

Podcast
Podcast: The sustainable way – voices of action
What does environmental sustainability and sustainable future mean? Our panel of experts try to map a solutions framework.

Podcast
Art from inside: the application of diagnostic in art
Nowadays, the techniques of diagnostic medical imaging, such as X-ray, infrared and fluorescence radiations, are regularly used not only in the field of medicine but also for cultural heritage.

Bracco people
Article
Drivers and barriers: Innovation in healthcare
An insight interview with our Chief Medical and Regulatory Officer, Alberto Spinazzi, MD.

Heritage
Website
Once upon a time
Discover how our heritage and people make us the company we are today - and explore our stories yet to be written.

Bracco people
Article
Quali sono le sfide dell'intelligenza artificiale nel mondo dell’healthcare?
Intervista con Fabio Tedoldi, Head of Bracco Global R&D
