Working with customers to unlock a triple win for patients, planet and efficiency
How sustainability has evolved to become an integrated part of Bracco’s dialogue with customers.
Interview with Amy King, Director of Sustainability, Americas Bracco Diagnostics Inc.
How are you bringing sustainability into commercial operations?
My role is to sit alongside our commercial teams and customers to find practical ways our products, packaging, and distribution options can support customer goals: to use less, waste less, and work more efficiently. It's about translating sustainability into shared commercial value to create wins for patients, planet, and operations.
What are customers looking for on sustainability?
It varies by modality, but a few asks are: lower gadolinium dose in MRI, iodinated contrast stewardship guidance and bulk fill sizes, and less plastic across the board. We're also asked for environmental attribute surveys and LCAs, with PCFs an emerging industry focus. So we engage our engineering and research teams early to embed sustainability before a product reaches market. Increasingly, hospitals and GPOs are looking at sustainability through a financial and operational lens, with procurement and finance teams leaning in alongside clinical and pharmacy leaders.
Can you give an example of this in action?
Bracco collaborated with OhioHealth on a centralized distribution model, consolidating deliveries and improving inventory planning. That significantly reduced shipment frequency and transportation complexity, lowering the environmental footprint while strengthening supply reliability. What stood out was how closely sustainability outcomes aligned with operational and clinical priorities: fewer shipments, more efficient logistics, better demand planning, with no added burden for clinical or supply chain teams.
How is Bracco engaging with customers on the benefits of integrating sustainability?
Externally, we bring sustainability into society meetings, CE/CME-accredited symposia, and collaborative sessions, and this year we co-sponsored the recycling and sustainability park at RSNA. We're also investing internally to equip our commercial teams for credible, data-grounded conversations with customers. For example, we created a five-week Sustainable Business Course anchored in NYU Stern's Return on Sustainability Investment methodology, with a capstone from Distinguished Professor Tensie Whelan.
What are your hopes for the future of sustainability in the industry?
My hope is that sustainability keeps weaving itself into the everyday work of imaging, through conscientious choosing of products, dose, packaging size, and when to power equipment down. The more we in industry can support those choices with better production, better information, and better quantification tools, the more impact we'll have together.